A distinct trait that all good marketing strategists possess is empathy. The ability to understand the customer – what makes them tick, what their pain points are, what emotions influence their purchasing decisions, etc. Often times as a small businesses owner or entrepreneur, you are simply too close to the subject to be able to step back and appreciate your marketing from the eyes of your customer.
When you keep doing the same thing and are not seeing different results, it is time to rethink your strategy. That is where I come in. I work with my clients as a team to evaluate and update their current visual marketing strategy.
Email me to discuss your specific needs.