Think Like a Publicist – Personalized Stock Photography

I styled and photographed the following pictures to promote an online course Ramona Russell is teaching – Think Like A Publicist (TLAP). The program is wonderful; you won’t regret signing up, I promise! The next installment starts February 21.

More information:

 

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Texas Premier Sporting Arms – Clays & Champagnes

I recently had the pleasure of photographing a birthday party at Texas Premier Sporting Arms. You are probably thinking “a birthday party… at a shooting range?” My thoughts exactly, until I showed up. Rebecca, the on-site event planner had everything planned and decorated beautifully. It was the perfect girls’ day – learning how to shoot, a catered four-course meal, champagne and good friends.

If you are in the Houston area and looking for somewhere to have a family reunion, birthday party, or corporate retreat, check this place out. It is awesome!

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Meet the wonderful on-site event planner, Rebecca!

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Think Like A Publicist

This is another project for the awesome Ramona Russell. She put together a four-week course to teach you the PR necessities your business needs to get more exposure and recognition. It’s an excellent program that I can’t recommend enough! More info on Think Like a Publicist here.

The goal of the campaign was to encourage people to sign up for the course by highlighting testimonials from prior students in a visually appealing and consistent way.  The project included a cover photo for Facebook, a series of images with quotes from class participants, and a ‘one-week image’ for multiple social media platforms.

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Facebook cover photo

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Graphic sized for sharing on Twitter

 

Ramona Russell, PR Expert & Coach

Ramona and I go way back… when we met Obama was unpacking boxes at the White House, Instagram didn’t exist, and I was still highlighting my hair (blonde wasn’t a good look for me).

I worked as Ramona’s intern basically trying to soak up all of the awesomeness she radiated on a daily basis.  Flash forward eight-ish years and the dream team is back together again.

Ramona is a phenomenal PR Expert and Coach. When we started working together, she knew that she needed visual content to brighten up her social media posts, something that would get her more interaction and show off her personality, but she just didn’t have the time to design it herself. That is where I came in. Ramona sent me the professional photos of her and her fur baby Clyde (love him), and then I read through her website and blog looking for content to use with the images. The result was an 8 image series designed for social media to highlight the reasons why Ramona should be your PR Coach.

The result? More likes and retweets than ever before and increased interaction on her Facebook.

Looking for help with PR? Not anymore. Visit Ramona’s website: ramonarussell.net

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Cypress Lucky Mutt Rescue – Fostering Campaign

Dog rescue is a cause very near and dear to my heart. After adopting our dog Fitzwilly from Cypress Lucky Mutt Rescue, I truly appreciated the value of foster families. They serve as a transition from the shelter to a forever home; I speak from experience when I say that fostering is a labor of love, but so rewarding.

For rescues, the math is simple, more fosters = more dogs saved. The problem is convincing people to foster is hard, so we created this campaign to help combat that disconnect.  The goal of the images was to help people understand the tangible benefits that dogs get from having a committed foster home.  The designs include a facebook cover photo, a series of graphics for social media, and a design for a printed flyer. All of the dogs are Cypress Lucky Mutt alumni that I took pictures of before they were adopted.

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Facebook cover photo

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D(This is my fur baby Fitzwilly. Isn’t he friggin adorable?!)

Visit the Cypress Lucky Mutt Rescue webpage to read more about their mission, see adoptable dogs, and to donate to help save more adorable puppies (cue the Sarah McLachlan music).

When you ask your husband to take pictures of you…

One of the big things I preach to clients who ask me to create visual assets for their business is that you have to have high-quality pictures – pictures of you, your business, your product.

Now flash forward to present day me trying to put the finishing touches on my website. I have some awesome pictures a photog friend of mine took for me, but I really needed pictures of me in my office to complete my website. Time to practice what I preach and get personal high-quality pictures.  However, there were several problems with this:

  • I’m used to being behind the camera. Immediately when I get in front of the camera everything I tell to my subjects (chin down, relax your eyes, hide the floating hand) immediately escapes my mind and double helpings of awkward is all that is left.
  • I’m the photographer, and I can’t be behind the camera and the subject matter at the same time (yes I realize my camera has a timer function, but that would have been wayyy to much work).
  • My hubby is the only other living being with opposable thumbs in the house, so looks like he is the photographer.
  • I’m convinced Mark and I must think with different sides of our brains. I learned early on that we shouldn’t try to explain technical things to each other based on a very poor experience navigating with him on a road trip.

But alas, it had to be done, so I straightened my hair, put on some makeup, found my best ‘casual, but approachable’ outfit, and sweet talked Mark into taking pictures for me.  What commenced was the most awkwardly entertaining 20 minutes of my day. While looking through these pictures, just imagine eye of the tiger playing on loop and Mark saying “let out your inner tie-guh (tiger)” whenever I didn’t know what to do with my hands.

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