Hello, I’m Bethany!
I’m a marketing strategist with a passion for empowering brands through design, photography, and copywriting.
When years of working in big-event marketing left me simultaneously exhausted and unsatisfied, I knew that it was time for me to reevaluate my plan. I made a list of what brought me happiness in life – my hubby, my dogs, traveling, chips and queso, photography, great design, seeing other people succeed, netflix binging, and sleeping in late (just to name a few) – then I created a vin diagram with that list and my professional experience. The result was the launch of my creative services business.
About my professional experience:
In my past life, I worked for the man every night and day (feel free to sing along). I worked as a marketing director creating and implementing marketing plans for million dollar events around the world, and I rocked it.
I was the creative director for all visual collateral, directed event videos, and initiated a transition to three new websites. I negotiated schedules and contracts for ad campaigns, then designed and delivered the files. I developed and nurtured working-relationships with influential media members. I wrote press releases, emails, website copy, and edited speeches. I managed all of the social media platforms and created a content calendar that I followed like it was my manifesto. Most importantly, I forged a consistent content marketing strategy (with visual assets and written copy) that helped to solidify our brand in the eyes of our target audience, all while navigating a rebrand and new product launch.
During my tenure, attendance at our main event grew by 13%, profits rose, and our Facebook followers grew by more than 2000% (yes I meant to type three zeros, 2K, 2 grand, 20 hundred, however you want to say it, that’s how much it grew).
What was the secret to my success? I paired good copy with visually appealing content. I made us look legit.
And I loved every minute of it, until one morning I woke up and realized that I didn’t love it anymore. I was exhausted to the point my hair was falling out (and if you know me, you know that my big Texas hair is my one physical attribute that I have always embraced). I was tired of the commute, tired of working on the weekends, and tired of wanting to call in sick just so I could catch up on my raging inbox. I longed for the days when relationships meant more than emails, and so with the support of an awesome hubby, I jumped ship, flew the coop, insert clever colloquialism for ‘getting the heck out of there’.
Now, I have the pleasure of working with small businesses and entrepreneurs to help establish and perpetuate a consistent brand message through design, photography, and copy writing.
My love of photography
I got my first DSLR in 2012 because I was about to travel to Qatar for work and I wanted to be able to have nice pictures. Before the trip, I started taking pictures of friends and family (and my dog Sophie… so many pictures of Sophie) as a way to learn my camera and quickly discovered that I loved photography. Four years later, I’ve taken thousands of pictures honing my style. I love being able to make people feel beautiful by capturing real life emotions. After all this time, my favorite subjects are probably still my pups.
Now finally, we get to the good stuff – fun facts about me:
- I’ve been to 20 countries; check out #womacktraveldiary on Instagram.
- I took piano lessons for 14 years, and grew up playing hymns in church
- The hubby and I foster dogs for a local Animal Rescue group. If everyone could feel the love a rescued dog gives you, then I think our shelters would be a lot less crowded and our hearts more full. But for real – spay and neuter and adopt don’t shop. To follow my fostering adventures, go to #womackfosterdoghouse
- I play Magic the Gathering (NERD ALERT). It originally started as a way to hang out with my hubby more (NERD ALERT, my hubby is a nerd too), but then I started winning and now I’m hooked. My current favorite deck is a Landfall Manna-ramp. I should be embarrassed telling you this, but I’m not.
- I was Dorothy in my high school’s production of The Wizard of Oz. And no, even if I had a video of it, I wouldn’t wish it on my worst enemy.